Since January 2026, Madrid has been the first city in continental Europe to feature this new entertainment concept that combines competitive leisure, premium food and service, F1® watch parties and customised experiences. This plan has been designed for those who enjoy Formula 1 as well as those looking for something different.
The establishment occupying a surface area of 1,500 m2 is distributed across two floors with 71 dynamic next-generation simulators designed exclusively for the F1® Arcade, two VIP areas, a 12-metre long bar, spaces designed for groups and events and a social area to recreate the excitement of F1 whilst enjoying its list of signature cocktails and internationally inspired dishes.
The dynamic next-generation simulators will feature game modes for all levels, from beginner to expert, head-to-head races for up to 3 competitors, team races for groups of 4 or more and innovative Grand Prix watch parties in an immersive environment intended for socialising and having fun.
The world of Formula 1 racing also takes centre stage in the décor, which includes neon lamps inspired by the circuits, walls with hand-painted skid marks and lighting elements that are reminiscent of those on the starting grid of a Formula 1® Grand Prix.
Its food is designed for sharing and its cocktails are adapted to the different times of the day, including mocktails and alcohol-free options.
It can also host private events for up to 400 people, ranging from team meetings, product launches to after work meet-ups or private celebrations, with a variety of menu options and high quality audiovisual equipment.
This new concept of competitive and social entertainment in Spain has enjoyed unprecedented success in many cities across the United States and the United Kingdom, including London, Birmingham, Las Vegas, Boston and Washington D.C.
